Can’t part with your phone even when you’re in the bathroom? You’re in good company. About 75% of Americans admit they use their phones in the bathroom, according to a new study.
A report by marketing agency 11mark found that three in four people are texting, emailing and even talking on the phone while in the bathroom. In fact, about 25% of Americans said they always bring their phone into the restroom.
However, the survey — conducted among 1,000 Americans — revealed that Android users are slightly more likely to use their phones in the bathroom compared to other device owners. About 87% of Android users have used their phone while going to the bathroom compared with 84% of BlackBerry users and 77% of iPhoneusers.
Meanwhile, BlackBerry owners (75%) are most likely to answer a call in the bathroom, compared with 67% of Android and 60% of iPhone users. As for accessing social networks and apps in the bathroom, Android and iPhone users come out on top.
“The writing is on the stall,” Nicole Burdette of 11mark said in a statement. “This study confirms what we all know — that the last private place is no longer private. And that the ‘mobile-everywhere’ phenomenon is flushing out a host of new opportunities for savvy communicators.”
Not surprisingly, millennials (91%) are most likely to use their phones while in the restroom. However, older generations aren’t too far behind — about 80% of Gen X mobile users said they use the phone in the bathroom, as well as 65% of baby boomers.
The study also revealed that both men (74%) and women (76%) almost equally confess that they have used their phone while in the bathroom. However, men admit to doing more work from there, as 20% have made work-related calls from the bathroom, compared to 13% of women.
Texting was the most popular phone-related bathroom activity, as 67% have read texts. About 38% have surfed the Internet from the bathroom.
Do you think it’s socially acceptable to use the phone in the bathroom now? Let us know your thoughts in the comments.
